Months after the controversy made headlines and angered consumers, Samsung is only now getting around to trolling Apple for throttling iPhones. A new commercial tells the familiar tale of many Samsung ads: an iPhone user gradually becomes so fed up with Apple’s phone that they ultimately make the switch to the latest Galaxy device, which in this case is the Galaxy S9.
The minute-long spot aggressively hammers on Apple’s decision to throttle performance of iPhones containing older batteries. Our tortured iPhone owner is too slow to pull up her boarding pass in the Wallet app. (Who waits until they’re right in front of the TSA agent to do that?) The TV app takes a few extra seconds to load her in-flight entertainment. Then there’s the Uber car mix-up that occurs while it’s pouring outside.
These problems stemming from Apple’s throttling eventually lead the iPhone owner to make an abrupt stop at the local Apple Store for help. The employee notes she can disable the performance management option to restore fast performance, but this comes with the risk of her smartphone randomly powering down. (The “Battery throttling!” line that follows has to be the most absurd part of this whole ad. Who says that?) “Or, you can just upgrade it,” he says.
Somehow the fake Apple employee fails to mention the best option: replacing the battery. Handing over $29 probably would’ve rectified the situation and alleviated this person’s many frustrations for less money than any new phone upgrade. It would’ve given new life to her iPhone 6 — as much new life as an iPhone 6 can exhibit in 2018, that is. Instead, Samsung’s commercial understandably ends with someone buying the latest, greatest Samsung phone and reveling in immense satisfaction after replacing their iPhone.
The Verge
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